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CASE STUDY 002
SCR
FORKLIFT PARTS
51,000 products. 108 automation scripts. One headless storefront built to outrank the dinosaurs.
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Heavy Metal.
SCR Forklift didn't need a website. They needed an entire e-commerce operation built from scratch in 2 months. 51,000+ products imported through custom automation pipelines. A headless Shopify Hydrogen storefront replacing the generic themes their competitors still run. 108 scripts processing vendor data, auditing images, managing pricing, and publishing products through the Shopify GraphQL Admin API. SEO technical score taken from 42 to 72. Google Ads wired for conversion tracking from day one. The competitors are running on platforms from 2010. SCR runs on a custom React frontend with server-side rendering, predictive search, and a catalog pipeline that updates itself.
> STRATEGY_LOG.txt
TARGET: Fleet Managers & Procurement
METHOD: Headless Shopify + Catalog Automation
RESULT: 51K Products Live in 60 Days
Color System.
Cardinal Red
#C41E3A
Action and reliability.
Industrial Black
#1A1A1A
Raw power and authority.
Steel Gray
#333333
Industrial strength.
Clean White
#FFFFFF
Clarity and trust.
The Fleet.
ASSET_01
Storefront Landing
ASSET_02
Catalog with Brand Filters
ASSET_03
Product Grid with Pricing
ASSET_04
Product Detail with Add to Cart
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Copywriting.
"Your trusted source for forklift parts, industrial tires, and material handling equipment.the absence of friction."
Hero / Landing Page
POWER WORD
Reliability
POWER WORD
Fleet-Ready
POWER WORD
In Stock