Case study 002 / Commerce system
SCR Forklift
An industrial parts catalog rebuilt as a self-maintaining commerce system.
The business
SCR Forklift sells forklift parts, industrial tires, and material handling equipment to fleet managers and procurement teams. They came to us without a store, needing an entire e-commerce operation built rather than a template dressed up.
The bottleneck
A catalog of tens of thousands of parts cannot be entered or maintained by hand, and the competitors in this market run on generic platforms that cannot carry that depth or keep it current. Without automation, the catalog would be stale the day it launched.
The system
We built a headless storefront on Shopify Hydrogen: a custom React frontend with server side rendering and predictive search, backed by a catalog pipeline that maintains itself. More than 51,000 products were imported through custom automation, and 108 scripts process vendor data, audit images, manage pricing, and publish through the Shopify GraphQL Admin API. The technical SEO score moved from 42 to 72, and Google Ads conversion tracking was wired in from launch.
Storefront landing
Fig. 2.1, the storefront landing
Browse the system
The outcome
The full catalog went live in about two months. In the first month of the marketing push, revenue rose 20 percent, and the catalog has since grown into a million dollar catalog.